Replicas?

I was casually browsing Froogle (a shopping and price comparison service launched by Google Inc.), then I came across and find a website selling "Rolex replicas"... Euh... What??? Then I browse again for "Rolex replica" and found few websites selling those... In this one website I saw (WholeSale-Hub), you can even chose to have it made in Japan for about ~$70 or made is Switzerland for ~$280. Not sure if that's legal or not, but I find it interesting that so many people like to pretend to be someone they are not or to have something they can't afford...